Blogging for Business
The blogging movement is picking up speed for businesses, as they realize the benefits to them AND their customers.
View ArticleTimidity is not the route to success
Marketing studies in the 20’s-40’s-50’s and 60’s shown that during recessions, almost without exception sales and profits dropped off at companies that cut back on advertising. But here’s the...
View ArticleTop 5 marketing waves you should ride in 2010
If you’re a marketer in any capacity and you’re reading this post then I’m 99.9% sure you’ve also read about, or thought about, or discussed some sort of Top 10 list – goals, trends, etc. – for...
View ArticleReversing the Childhood Obesity Trend (is a Big Idea!)
As a marketer I’m always looking for inspiration, and I’m certain most of us who work in the industry would like nothing more than to conceptually develop and execute the next big idea. Some of you...
View ArticleMobile Health Seekers
I recently read an article in MediaPost which had some incredible stats on the mobile users consumption of health information through apps and browsers. 38% of cell phone owners access the Internet...
View ArticleShall we play a game?
“Games lubricate the body and the mind” – Benjamin Franklin A couple of weeks ago I updated the Weather Channel app on my Android phone and was presented with the opportunity to sign up for a program...
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